Tel Aviv Global

CEO: Mr. Eytan Schwartz schwartz_e@mail.tel-aviv.gov.il​
Deputy Director-General: Mrs. Sharon Landes-Fischer
Director of Tourism: Mrs. Yael Froman-Ideses
International Economic Development Director: Mrs. Michal Michaeli 
Director of International Media & Marketing: Oren Liberman Wasserman

About Tel Aviv Global and Tourism

Tel Aviv Global & Tourism is a municipal company that reports to the Mayor's Office at the Tel Aviv-Yafo Municipality. It facilitates the global quantum leap taken by the city of Tel Aviv-Yafo in creating economic and tourism growth.

The focus of the company is on tourism, economic development and international communications, which involve collaborations with numerous departments at City Hall, including the Media and Marketing Administration, International Relations and others.

In light of the vision of the Mayor of Tel Aviv-Yafo, Mr. Ron Huldai, the company manages municipal-national initiatives designed to position the city as a hub of innovation and entrepreneurship, a global brand and a leading tourist destination. It also develops and encourages marketing projects that generate interest and curiosity about the values and outputs of Tel Aviv-Yafo and the people living in the city.


Goals and Future Plans

Tourism – The Vision for 2030: the city will be one of the leading urban destinations in the world

In the past decade, Tel Aviv-Yafo has taken a significant quantum leap as a tourist destination and has enhanced its standing as global city that draws millions of tourists and visitors every year.

In the coming decade, tourism management in the city will aim to achieve the vision while relying on three key growth drivers:


1. The 14-kilometer coast and its rare qualities

2. Vibrant urbanism that features an unusual mix of culture, art, nightlife, superb food and much more.

3.  Jaffa that combines heritage, history, religion and dynamic multiculturalism


Together with municipal, government and private agencies, Tel Aviv Global & Tourism will work to expand the target markets that come to the city. It will draw international conferences, events and trade shows, establish and promote tourist attractions, improve the tourism experience in the city, double the number of rooms available to tourists, and create municipal and metropolitan collaborations.


Economic Development: advancing the city as a global hub of innovation and entrepreneurship and fostering the entrepreneurial and innovation ecosystem in the city

As the startup city of the startup nation, Tel Aviv-Yafo has taken the lead in meeting the needs of the spectrum of companies in the hi-tech industry, whether brand-new startups, growth companies or huge multinational corporations.

To address the ecosystem's development and maturation process and the changing needs of the players active in it, emphasis will be placed on a municipal and national strategic agenda designed to draw more entrepreneurs, investors and startup companies to the city from other parts of the world. The agenda will be achieved by creating value, removing barriers and offering a suite of incentives. These steps will enable Tel Aviv-Yafo to progress from being the nucleus of the startup nation to a leading global hub of innovation.

A strategic focus will be placed on "looking East" – which entails developing economic, academic, cultural and commercial ties with the growing economies in East Asia.


Contact Information

Address:  111 Arlozorov St., Tel Aviv- Jaffa, Israel
Phone Number: 972-3-7248090​
Email Address:  global_city@mail.tel-aviv.gov.il

Tourism Department: tourism@mail.tel-aviv.gov.il

Communications and Press: press@mail.tel-aviv.gov.il

International Economic Development: econ@mail.tel-aviv.gov.il



 For digital-related inquiries contact:

Head of Digital Communications: Din Binness, Binness_d@mail.tel-aviv.gov.il​

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