Tourism: The vision for 2030: Establish Tel Aviv as a leading urban tourist destination

In the past decade, Tel Aviv-Yafo has taken a significant leap as an urban tourist destination and has enhanced its global standing. The city currently welcomes millions of visitors every year. In the coming decade, we aim to advance our vision by relying on three key growth drivers:

1. The picturesque 14-kilometer coast and its rare qualities.

2. Vibrant urbanism, particularly our unique mix of culture, nightlife, top cuisine, and nonstop energy.

3.  Yafo's rich combination of history, religion, and dynamic multiculturalism.

Furthermore, Tel Aviv Global together with government and private agencies will work to expand the city's target markets by hosting international conferences, creating and promoting tourist products and attractions, improving tourists' experience in the city, and increasing the number of hotels.

Director of Tourism: Yael Froman-Ideses  

Email: froman_y@mail.tel-aviv.gov.il 

Economic Development: Advancing the city as a global hub of innovation and entrepreneurship

As the startup city of the startup nation, Tel Aviv-Yafo has succeeded to meet the spectrum of needs required by tech companies at all stages of their growth.

To further the tech sector's development the city will work to increase the number of entrepreneurs, investors, and tech companies. To help achieve this the city will remove business barriers and offer a suite of soft landing services.

Director of International Economic Development: Michal Michaeli 

Email: michal_m@mail.tel-aviv.gov.il

International Communications

The international communications department aims to help facilitate the city's continued international growth through targeted marketing and advertising. To do so, the city will work to make itself and its offerings known and accessible. Tel Aviv-Yafo will also emphasize fostering new relationships with international partners such as public and private delegations, investors, and reporters.

Director of Global Communications: Irit Talmi

Email: talmi_i@mail.tel-aviv.gov.il