Smart Tourism

Silicon Wadi Meets Mediterranean Cool: About Smart Tourism


Tel Aviv Global is committed to cultivating both Tel Aviv’s renowned startup ecosystem and the city’s reputation as a global tourist hotspot.  Smart Tourism is where these two meet.  Set against a backdrop of beautiful beaches, world-class architecture and nonstop nightlife, it was only a matter of time before the city’s thriving tech industry looked to tourism as the next field in which to innovate. 


For more information about our Smart Tourism Initiative, please click here.

Worldwide, tourism is a multibillion dollar industry, accounting for 9% of the world’s GDP in 2013.  More than 1 billion people traveled domestically or abroad in 2013, with forecasts predicting even higher growth rates in the coming years.

But people aren’t traveling the way they used to.  Apps have replaced guidebooks, and airplane seating has become social.  Smart Tourism allows travelers to trade restaurants for locals’ dining rooms and impersonal hotel stays for locals’ spare bedrooms.  In short, Smart Tourism initiatives help break down borders and introduce travelers to local, authentic experiences and then enhance those experiences, whether through Augmented Reality or crowdsourced tips.

Tel Aviv is at the forefront of innovation in tourism, and we aim to help the scene grow.  If you’re an entrepreneur in the Smart Tourism field, a developer, an investor, or just a guy or gal with an idea, you’ve come to the right place.

*Based on data from the 2014 UNWTO Tourism Highlights Report

Smart Tourism Dome @ IMTM 2015

The International Mediterranean Tourism Market (IMTM) is the largest international tourism trade fair in the Middle East and takes place annually in Tel Aviv.  The trade fair features exhibitors representing almost every aspect of Israel’s tourism market, with many exhibitors representing overseas destinations and organizations.  In 2014, Tel Aviv Global & Tourism erected a ‘Startup Boulevard’ at the trade fair, featuring a dozen select Smart Tourism startups.

Following the initiative’s success, in 2015 even more Smart Tourism startups exhibited in an ‘Innovation Dome’.  We’re always looking for new ways to promote Tel Aviv’s Smart Tourism startup scene, and IMTM provides some of the best exposure around.

Mayor's Smart Tourism Award


The Mayor’s Smart Tourism Award given by Tel Aviv Global & Tourism and Tel Aviv-Yafo Municipality seeks to encourage innovation in the Smart Tourism space and provide exposure for Smart Tourism startups.

Smart Tourism startups developing web, mobile and other digital solutions took part in the Mayor's Smart Tourism Award 2015.

Smart Tourism Meetups


Join hundreds of other Destination Innovators at our Smart Tourism Meetups.  Our Meetups, which feature fascinating talks from major figures in the travel industry in Israel and abroad, are a great way to network with entrepreneurs, developers, investors, leading industry figures and other members of the Smart Tourism community.  Join our Meetup group to stay updated on our next Meetup, see feedback from past Meetups and check out other group members.


Digital Travel Meetup @ DLD Innovation Festival Sep. 2015
The speakers from right to left: Sharon Landes-Fischer - Head of Tourist Services (host), David Shing- Digital Prophet- AOL, Landry Holi- Head of Innovation Engagement- Amadeus, Olle Zetterberg - CEO, Stockholm Business Region, Henning Ravn -Head of Unit Location Marketing, Berlin Partner for Business & Technology, Henry Chen Weinstein- Head of El-Al's Cockpit Innovation Hub, Asaf Gendler Co-Founder & CEO, Bidflyer.


Digital Travel Meetup @ IMTM Travel Innovation Feb. 2015
The speakers from right to left: Manolis Psarros - Managing Director of TOPOSOPHY, Philippe Vignon -  CEO of Geneva Tourism & Conventions, Guy Ga'ash - Shopnfly, Winner of the Mayor's Digital Travel Award, Sharon Landes-Fischer - Head of Tourist Services (host).


Digital Travel Meetup @ DLD Tel Aviv Innovation Festival Sep. 2014
The speakers from right to left: Sharon Landes-Fischer - Head of Tourist Services (host), Glenn Fogel - VP, Priceline Group, Frans van der Avert - CEO of Amsterdam Marketing, Yael Arad - VP Business Development at WebyClip, Dr. Kris Naudts - Founder of, Adi Zellner -

Head of WixHotels, Jonathan Meiri - CEO of Superfly.


Digital Travel Meetup @ DLD Urban Experience during MIXiii Tel Aviv May 2014
The speakers from right to left: Hila Oren - Founder and CEO, Tel Aviv Global & Tourism, Amir Halevy - Director-General, Ministry of Tourism, Neta Hanien -Tourism and Social Entrepreneur, A Crowdfunder of Tourism Venture in Jisr az Zarqa, Ran Enoch - Online Manager, daka90.

Co-working Space Pilot


Tel Aviv Global & Tourism understands the need startups have for low-cost, shared workspaces, and is currently rolling out a pilot project to provide a co-working space for startups in the Smart Tourism field.  The pilot aims to provide early-stage Smart Tourism startups with office space and office needs.  Our vision is to have the city’s Smart Tourism startups working under one roof, bouncing ideas off one another, mingling, networking and innovating. 
If that sounds like the kind of workspace you and your startup are looking for and you’d like to take part in our pilot project, fill out an application form here and tell us why you think your startup deserves a spot.  We’re actively looking to expand both the space and the project, and invite you to join us on our new venture.


Meet the Co-working Space Pilot's Entrepreneurs

yapQ is a fun and easy-to-use multi-language app that helps travelers explore their surroundings in real time, anywhere around the world.

yapQ platform can integrate any database based location, combining open data sources like Wikipedia, Facebook and Twitter, along with private data from our partners. using GPS for outdoors and iBeacon for indoors.

yapQ is a free app that offers an offline packages per destination, available as an in-app purchase, and available In 12 different languages.

yapQ was build to become the ideal tool for any traveler that want to explore more about their surroundings on the go.

Product Focus Groups

The weekly Jaffa Lounge event, run by Tel Aviv Global & Tourism, exposes tourists to Tel Avivian culture and innovation.  We bring Smart Tourism entrepreneurs and tourists face to face with one another, allowing tourists an insider’s view of the local startup ecosystem, and allowing entrepreneurs direct contact with their target market.
As a Smart Tourism entrepreneur, you will find it a perfect stage to meet your target market, introduce your solution and get feedback from real-life potential users.  If you’d like to be our next featured startup at our weekly event and test out your product on real users, fill out an application form here and tell us why the event would suit your startup.
Tel: +972-3-6814466