The State of Israel, in general, and the city of Tel Aviv-Yafo, in particular, are characterized by significant tourism potential. The considerable interest shown in Tel Aviv in recent years, coupled with the widespread investments in tourism infrastructures, global connectivity and culture, place the city on the verge of an unprecedented quantum leap.
One of Tel Aviv's most prominent features is that most of its recreational and cultural offerings are held in the outdoor public space: the cafes, the boulevards replete with activities, and the Tel Aviv lifestyle render the city accessible, dynamic and open.
Tel Aviv-Yafo has adopted a two-tier tourism policy which addresses both incoming tourism and domestic tourism. Tel Aviv is an appealing destination in this regard, and offers tours throughout the city for local groups and individuals.