Azrieli Observatory and the Total Tel Aviv Experience The highest observatory in the Middle East (located on the the 49th floor of the Round Building at Azrieli Center), it's possible to see the coastline that stretches from Ashkelon in the south, to Hadera in the north. Special telescopes and personal audio guidance are at the service of the public and this would not be possible without the souvenirs store and a good restaurant. Undoubtedly, this is an essential site for visitors to Tel Aviv-Jaffa who want to get to know the city and enjoy a heart stopping view. On the third floor of the Azrieli Mall is the ‘Total Tel Aviv Experience’ - a three-dimensional film of the first days of the city. Recommended. Back